Almost two thirds of Brits have become less trusting of what they see and hear, study finds


Almost two-thirds of Britons have become less trusting of what they see and hear, a shocking new study has found.

And all because of a steady stream of questionable information and “too good to be true” offers.

As a result, many people don’t take photos at face value from influencers, online comments, or even football players’ injuries.

Others have trouble trusting emails, phone calls and text messages from unrecognized contacts.

The same goes for quotes from people on dating apps and even businessmen.

While a whopping 75% of Britons think it’s more difficult than ever to know what information they should trust.

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Half cited misinformation spreading on social media as a reason for their cynicism, while 39% blamed it on concerns that those trying to deceive them were becoming more sophisticated in their tactics.

Additionally, a jaw-dropping 86% felt it was important to conduct your own research, rather than taking it at face value.

While all those surveyed admitted that their trust had been broken as many as four times in the past 12 months.

The research also revealed that, on average, Britons trust only six people.

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Seven in 10 respondents admitted that once their trust was broken, it was “almost impossible” to regain it.

The survey also found that nearly a third of people question something they encounter at least several times a week.

And 15% worry multiple times a day.

OnePoll conducted the study on 2,000 UK adults for Santander.

Chris Ainsley, the bank’s head of fraud control, said: “The continued bombardment of scams has really affected the level of trust people have.

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“Whether it’s a phone call from a fraudster pretending to be from a bank, or an investment opportunity that looks too good to be true, it’s clear over time it’s eroding our trust in all kinds of things.

“By taking your time and never letting anyone pressure you to act quickly when it comes to your money, we can help distinguish who to trust and who to avoid.”

face value

10 things Brits don’t value face

  1. Emails, phone calls and text messages from unrecognized contacts
  2. people on online dating apps/sites
  3. Photos from social media platform influencers
  4. what they saw and read
  5. online review
  6. sporting events, such as when a football player falls to the ground with an injury
  7. Recruiters connect with job opportunities
  8. Estimated bill from utility provider
  9. Quotes from traders
  10. carrier delivery time

prevent fraud

How to protect yourself from fraud

1. Always think carefully before paying, especially if it’s a lot of money for you. Start by talking to someone you trust, such as a friend or family member.

2. Pay special attention to warnings provided by your bank. They can help you bank safely and avoid getting scammed.

3. Anyone can be impersonated, criminals can make the caller ID, email address or name exactly the same as the real caller. Therefore, if you receive an email, text message or phone call, please call back from a known and trusted number to verify its authenticity.

4. When making a payment, be sure to take the time to complete additional checks to ensure the recipient and payment are genuine. This includes reading reviews, researching companies or websites, and verifying the true identity of individuals or companies.

5. Don’t allow anyone to remotely access your computer or device – criminals may ask you to click a link or download an app.

6. Remember that your bank, police or any trusted organisation will never ask you to withdraw, transfer or return funds from your account. If you are asked to do this, it is a scam.

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